BRANDS ⟠ PLANS ⟠ WEBSITES
Editorial & Journalism
HUMAN INTEREST & CULTURE
“Ticket to Ride” / / The Giving Issue / / TOWN / / Nov. 2016 / / web / / print
“Step by Step” / / The Health Issue / / TOWN / / Jan. 2016 / / web // print
“La Dolce Vita” / / The (inaugural) Men’s Issue // Eat & Drink SECTION COVER / / TOWN / / Aug. 2015 / / web / / print
“Mastering the Masters (from The Ultimate Gentleman’s Guide)” / / The (inaugural) Men’s Issue COVER STORY (staff package) / / TOWN / / Aug. 2015 / / web / / print
“Yeah, THAT Football: The Upstate celebrates the 2014 World Cup – & not just because of Clint Dempsey” / / Community section COVER STORY / / GREENVILLE JOURNAL / / Aug. 27, 2015 / / print


“Eye of an Eye” / / COVER STORY / / TOWN / / March 2015 / / web / / print
“The AntiSocial Network: YikYak stirs up cyber-controvery for local founders” / / GREENVILLE JOURNAL / / Aug. 4, 2014 / / print
BUSINESS
“For Clemson’s Dabo Swinney, ‘All In’ isn’t just a slogan — its a leadership philosophy” / / The (inaugural) Leadership Issue COVER STORY / / UPSTATE BUSINESS JOURNAL / / Dec. 19, 2014 / / web / / print
PART II / / “Don’t take shortcuts & other leadership lessons from Dabo Swinney” / / web
“Strength in Numbers – Furman’s president examines the variables of good leadership” / / The (inaugural) Leadership Issue COVER STORY / / UPSTATE BUSINESS JOURNAL / / Dec. 19, 2014 / / web / / print
PART II / / “Furman president shares more of her leadership methodology” / / web
“Suited Up – Fanwear Gets Formal” / / COVER STORY / / UPSTATE BUSINESS JOURNAL / / Nov. 13, 2015 / / web / / print


“Man Coverage” / / COVER STORY / / UPSTATE BUSINESS JOURNAL / / July 3, 2015 / / web / / print
“Special Teams” / / COVER STORY / / UPSTATE BUSINESS JOURNAL / / July 3, 2015 / / web / / print
“Furman grads secure $10m for anonymous social app Yik Yak” / / UPSTATE BUSINESS JOURNAL / / July 17, 2014 / / web / / print
COLUMNS & 1st PERSON
“All Together Now” / / The Food Issue COVER STORY (staff package) / / TOWN / / Dec. 2015 / / web / / print


“Hate Won’t Win – A community’s amazing grace” / / COVER STORY (staff + contributor package) / / GREENVILLE JOURNAL / / MARCH 20, 2015 / / print
“Dreaming & hustling at Startup Weekend Greenville” / / UPSTATE BUSINESS JOURNAL / / Oct. 22, 2014 / / web / / print
“Celebrate Them Now” / / UPSTATE BUSINESS JOURNAL / / Dec. 6, 2013 / / web / / print
“Dear UBJ Readers” / / UPSTATE BUSINESS JOURNAL / / Aug. 8, 2013 / / web / / print
Digital Strategy & Production
WEBSITE BUILDS
CONTENT DEVELOPMENT & MANAGEMENT
VIDEO
EBLASTS & NEWSLETTERS
SOCIAL MEDIA
DATA & ANALYTICS
FEEDBACK, COMMENTING & SUBMISSION SYSTEMS
CREATIVE LICENSING & INTELLECTUAL PROPERTY
Brands & Marketing
BRANDING & IDENTITY
CREATIVE PRODUCTION
MEDIA BUYS, SALES & PLANNING
DIGITAL ADVERTISING
DIGITAL CONTENT MARKETING
SOCIAL MEDIA
ANALYTICS & PERFORMANCE REPORTING
Academia
DIGITAL COMMUNICATION
teaching in higher ed
OVERVIEW / / Instructor (part-time faculty member) of Digital Comm / / curriculum requirement (majors) / / Furman (Dept. of Comm Studies) / / 2012 – 2017 (simultaneously maintained career in industry for duration)
TOPICS / / writing for the web / / journalism (principles, practices & institutions) / / news media (history & trends) / / blogging / / truth in the digital age (objectivity & subjectivity) / / internet ethics / / networked spaces / / platforms & content management systems / / revenue models / / archiving / / analytics / / digital photography / / graphic design / / typography / / branding & identity / / copyright & licensing / / information architecture & design / / video & audio (pre- to post-production) / / UX / / web design / / digital project management & workflows
PROJECTS & DELIVERABLES / / individual blog sites (WP) / / thematic blog posts / / news articles / / profile feature stories / / visual essays / / podcasts (Audacity, Garageband, SoundCloud) / / photography (Adobe PS) / / portraits / / videos (Adobe Premiere, YouTube & Vimeo) / / personal & professional logos / / business cards / / infographics (PS also used for graphic designs) / / personal portfolio websites (Wix & SquareSpace)
RHETORIC & COMPOSITION
teaching in higher ed
OVERVIEW / / Graduate Teaching Assistant (instructor of record) of Accelerated Rhetoric & Composition (ENGL 103) / / curriculum requirement (GE) / / Clemson (Dept. of English) / / 2010 – 2011
TOPICS / / multimodal composition / / creativity & process of invention / / ideology in media & culture / / visual argument / / rhetorical convergence & technologies / / ethos (identity, credibility, authenticity, transparency, intent, reliability, quality of sources, value, power & influence) / / pathos (experiential, human connection, emotion, mood, art, style, aesthetic, beauty, presentation, relatability) / / logos (data, facts, research, evidence, consistency, support of claims, sources, specificity, measurement, outcomes & solutions) / / audience & users / / rhetorical constraints / / timeliness, situation & context / / framing & POV / / narrative / / form (theme, structure, arrangement, voice, tone, unity) / / function (purpose, usefulness, shareability, usability, readability, accessibility, feedback)
PEDAGOGICAL PREP / / ENGL 885: Composition Theory (pedagogy emphasis) / / taught by Director of First-Year Composition Dr. Cynthia Haynes (who served on my committee & whose latest published work, The Homesick Phonebook: Addressing Rhetorics in the Age of Perpetual Conflict, just won the 2017 Rhetoric Society of America Best Book Award) / / worked w/ students as a tutor/GA in university’s Writing Center & MATRF (Multimedia Authoring Teaching & Research Facility) / / 2009 – 2010
PROFESSIONAL COMMUNICATION
graduate studies
M.A., PROFESSIONAL COMM / / Digital Publishing & Media Studies (emphasis) / / Clemson Univ. (Dept. of English) / / 4.0 & defended w/ HONORS distinction / / 2009 – 2011
COURSEWORK / / Professional Writing / / Rhetoric & Professional Comm / / Workplace Comm / / Research Methods for Professional Writing / / Visual Comm / / Comm, Culture & the Social ‘Net / / Composition Theory
INDEPENDENT STUDIES / / Sport Media: Theories & Practices / / Race & Sport Media / / both led by committee member Dr. Andrew Billings (Director of Alabama Program in Sports Comm & Ronald Reagan Chair of Broadcasting – Dept. of Journalism & Creative Media)
RESEARCH / / Bridging the Gap: Sports Journalists as Professional Communicators/Orchestrators of Identification between Organizational & Public Discourses (93 pages) / / client – Tiger Illustrated / / read (PDF) / / watch (director’s cut) / / defended w/ HONORS DISTINCTION / / graciously led by committee chair Dr. Jan Holmevik (Co-Director for Center of Excellence in Next-Generation Computing & Creativity)
INTERNSHIP / / Atlantic Coast Conference / / Clemson Campus Correspondent (2009) & Editor of ACC Blog Network (2010)
LITERATURE & FINE ARTS
undergraduate studies
B.A., ENGLISH / / Literature (emphasis) / / Fine Arts (minor w/ Creative Writing emphasis) / / Clemson / / HONORS & CUM LAUDE / / Robert Rollins Writing Award finalist (best paper written annually in upper-level English course & nominated by faculty) – senior seminar thesis (sexuality, murder & the supernatural in Victorian lit – feminist crit) / / 2003 – 2007
COURSEWORK / / lit theory / / classical & modern rhetoric / / writing poetry / / writing short fiction / / contemporary lit / / children’s lit / / American & British women writers / / Victorian period / / Romantic period / / Shakespeare / / Milton / / texts of world religions / / philosophy / / art & architecture history / / history of American music / / 2-dimensional art
Advocacy
SURVIVOR SERIES
The Survivor Series is an ongoing, creative, grassroots project that I co-created & run in support of the Cancer Survivors Park in Greenville, SC. You can hear me speak on behalf of CSP about the Survivor Series on June 4, World Cancer Survivors’ Day. Our fundraising events that day include Drive to Thrive — our annual fundraiser sponsored by the Greenville Drive. / / Learn more >